Reigniting Travel Passion: How Anguilla Tourism Mastered Digital Outreach Post-Pandemic

Download Anguilla Tourism Case Study

Anguilla Tourism

Travel • Tourism

www.ivisitanguilla.com

Results

Improvement in CTR over standard banners

82%

Decrease in cost-per-click (CPC) over standard banners

Instantly produced unique dynamic creative

Objective

Due to the pandemic, there was a decrease in the travel and tourism industry. Anguilla Tourism needed to find a way to be at the forefront of travelers’ minds when they felt comfortable vacationing again. It was essential for them to reach their audience beyond social media.

Strategy

Anguilla Tourism and Big Idea Advertising leveraged Spaceback Social Display to extend the brand’s social experiences across programmatic display in order to stand out and drive results.

Performance

Social Display outperformed standard banners, including an 8.3X increase in CTR and an 81.8% reduction in average CPC. With these results at the brand’s disposal, Anguilla Tourism continues to utilize Spaceback Social Display as a key component of its overall advertising strategy.