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Calzedonia's Digital Transformation: Merging Programmatic & Social for a Seasonal Success
Download Calzedonia Case Study
Calzedonia
Legwear • Beachwear • Retail
Results
+165%
Higher CTR than standard banner ads
+5%
Increase in average session length over standard banner ads
+20%
Higher percentage in new user sessions over standard banner ads
Objective
VERB supports Calzedonia in leveraging Programmatic Social technology to diversify their new user strategy, for the launch of the Emma Louise Connolly Autumn/Winter Collection.
As an advertiser who has developed much of their digital marketing strategy around the success of Paid Social, Calzedonia were looking for new methods to diversify and expand on this, to increase both the volume, and quality, of new users onto their site.
Strategy
Tapping into Programmatic Social, Calzedonia & VERB used the Spaceback creative platform to push Organic Social creative to serve programmatically across a curated publisher whitelist, as a means of developing their prospecting activity to cost effectively find new users.
Performance
Running an A/B split test between standard Programmatic banners and Programmatic Social, we saw that Programmatic Social outperformed the standard banners with a CTR of 0.64%, whilst also improving the quality of users being sent to the site.