.png)
Rembrand and Spaceback announce merger
HoneyBook's Leap Beyond Social: How Social Display Transformed Digital Marketing Outcomes
Honeybook
B2B • Software
Results
3x
Improvement in CTR over standard banners
$25K
Savings in creative development & production
16%
Reduction in customer acquisition cost (CAC) over standard banners
Objective
HoneyBook is a SaaS company whose software helps small businesses manage, streamline, and grow. In order to reach more small businesses efficiently, quickly, and at scale, HoneyBook needed to branch out beyond social media into digital display banner ads.
Performance
Social Display outperformed standard banners by nearly 3X increase in CTR and a 16% reduction in customer acquisition costs.
Tactic
Imp
Clicks
CTR
| Type | Impressions | Clicks | CTR |
|---|---|---|---|
| Standard Banner Ads | 61,354,924 | 36,488 | 0.06% |
| Spaceback Social Display | 86,145,942 | 149,866 | 0.17% |
As a high growth unicorn, our media spend was growing faster than our in-house creative resources. With a lot of creative muscle being focused on paid social, adding Spaceback to our arsenal allowed us to quickly diversify our media investment outside of the walled gardens by using Social Display for our programmatic campaigns. Not only does it save on creative budget, but we continually see Spaceback’s units outperforming any traditional display banners we’ve produced ourselves.
– Toby Skinner Director of Performance Marketing, Honeybook