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##### Rembrand and Spaceback announce merger

[**Click here for more**](https://www.adweek.com/media/rembrand-spaceback-acquisition-merger-ai-ad-factory/)

# HoneyBook's Leap Beyond Social: How Social Display Transformed Digital Marketing Outcomes

[Download Honeybook Case Study](https://drive.google.com/file/d/1e0g2F8FhFbP8wadvc15880WSaqenP7Fd/view?usp=sharing)

##### Honeybook

B2B • Software

www.honeybook.com

### Results

3x

Improvement in CTR over standard banners

$25K

Savings in creative development & production

16%

Reduction in customer acquisition cost (CAC) over standard banners

#### Objective

HoneyBook is a SaaS company whose software helps small businesses manage, streamline, and grow. In order to reach more small businesses efficiently, quickly, and at scale, HoneyBook needed to branch out beyond social media into digital display banner ads.

#### Performance

Social Display outperformed standard banners by nearly 3X increase in CTR and a 16% reduction in customer acquisition costs.

###### Tactic

###### Imp

###### Clicks

###### CTR

| **Type**                  | **Impressions** | **Clicks** | **CTR**  |
|---------------------------|-----------------|------------|----------|
| Standard Banner Ads       | 61,354,924      | 36,488     | 0.06%    |
| Spaceback Social Display   | 86,145,942      | 149,866    | 0.17%    |

> As a high growth unicorn, our media spend was growing faster than our in-house creative resources. With a lot of creative muscle being focused on paid social, adding Spaceback to our arsenal allowed us to quickly diversify our media investment outside of the walled gardens by using Social Display for our programmatic campaigns. Not only does it save on creative budget, but we continually see Spaceback’s units outperforming any traditional display banners we’ve produced ourselves.
> 
> – Toby Skinner
> Director of Performance Marketing, Honeybook